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Revenue Architecture
How to Define Your Bowtie Metrics
If your CRM data is inconsistent and your teams are misaligned, it's time to define and standardize your Bowtie metrics. This article explains how to create clear lifecycle definitions, align your teams, automate tracking, and lay the groundwork for AI-driven insights and predictable revenue growth.
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June 3, 2025
Salesforce Customization & Integration
Build vs. Buy for Salesforce Customization: Which is Right for Your Organization?
Choosing between building a custom Salesforce solution or buying a vendor-supported integration is a critical decision for any organization. This article breaks down the trade-offs, including cost, time-to-value, and scalability, to help you make the right choice.
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April 4, 2025
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